Satchitananda

A Quote coined by some social networking guru has got me hooked and thinking. My project http://www.beamto.us made me learn a lot of new tools and certainly made me more active on bunch of social networking channels. However, I almost never thought it this way. Every person who visits our site is a potential marketing tool. /* Strictly from a marketing standpoint */ Simplest definition of a viral loop is 'The steps a user goes through between entering the site to inviting the next set of new users'. There are many advantages of creating a strong viral loop : 1. Since like attracts like, the new users will almost certainly belong to the same demographics with similar preferences. Therefore, this is as targeted as one can get. 2. They increase visibility in organic searches. 3. So long the steps in the viral are rightly laid out, the results are compounded. However, if the process is not defined well, this may lead to HIGH attrition rate. The variation is absolutely huge. 4. They...

Everybody dreams of a perfect go-to-market strategy for their new product or service. We all salivate when we see success stories heralded in the media. But what do these successes have in common? The ancient argument of what comes first, the egg or the chicken? Do they sell because we talk about them or do we talk about them because they sell ? Until sometime back, i was of the belief that 'Good products always sell well'. Apparently not the case. One look at Friendster and Orkut would suggest otherwise. Google had the largest captive users of it's products and yet Buzz came in and went out with a trail of smoke behind. While trying to market http://www.beamto.us , I encountered the age old situation of Who comes first ? The users want a zillion tracks on beamto.us while the artists want just as many users before they even consider uploading. And why not ? Would i not do the same ? I see that what I really need more than an infusion of VC capital is you, “the follower.” I ...