Satchitananda

Dear Baby, I am waiting for that feeling. Oh my baby, oh my !! Maybe that feeling will germinate with your appearance and consume me. Who knows!! I feel the hospital secretly injects that feeling inside every father because it is almost elusive now. Ok, stop chuckling now ! I sure am waiting for your arrival with abated breath. So much so that my vision is now blurred. God those water dams ! But hey ! don't trouble mom so much. You sure understand that, don't you. You need to be her strength, alright ! Your mom will make the greatest mother ever. Just be supportive and wink me whenever you need me. We'll have this secret message relay system or we'll invent our new telepathic code. If the nurse troubles you or brushes hard against your tender skin, i'll have her replaced. Hoorah ! I know you will learn to forgive petty mistakes. Boy or a girl, know that i will always care and love you with the same zest. Dear God- this is the greatest gift that you b...

A Quote coined by some social networking guru has got me hooked and thinking. My project http://www.beamto.us made me learn a lot of new tools and certainly made me more active on bunch of social networking channels. However, I almost never thought it this way. Every person who visits our site is a potential marketing tool. /* Strictly from a marketing standpoint */ Simplest definition of a viral loop is 'The steps a user goes through between entering the site to inviting the next set of new users'. There are many advantages of creating a strong viral loop : 1. Since like attracts like, the new users will almost certainly belong to the same demographics with similar preferences. Therefore, this is as targeted as one can get. 2. They increase visibility in organic searches. 3. So long the steps in the viral are rightly laid out, the results are compounded. However, if the process is not defined well, this may lead to HIGH attrition rate. The variation is absolutely huge. 4. They...

Everybody dreams of a perfect go-to-market strategy for their new product or service. We all salivate when we see success stories heralded in the media. But what do these successes have in common? The ancient argument of what comes first, the egg or the chicken? Do they sell because we talk about them or do we talk about them because they sell ? Until sometime back, i was of the belief that 'Good products always sell well'. Apparently not the case. One look at Friendster and Orkut would suggest otherwise. Google had the largest captive users of it's products and yet Buzz came in and went out with a trail of smoke behind. While trying to market http://www.beamto.us , I encountered the age old situation of Who comes first ? The users want a zillion tracks on beamto.us while the artists want just as many users before they even consider uploading. And why not ? Would i not do the same ? I see that what I really need more than an infusion of VC capital is you, “the follower.” I ...

Flawless execution. To the uninitiated, Inception is a movie that instantly defies conformance. And no one but Chris Nolan could have handled it with so much specific-ity ( you'll know what i mean if you've seen the movie ). The movie traverses a dreamers voyage. YOU are the dreamer, we all are. I found a profound message hidden in one of the layers of the entire idea. All of us live in a dreamscape and the only true nature of our environment is elusiveness. Nothing lasts. We are all lucid dreamers. Stop waiting for the kick to settle in. Bon voyage.

This is one of those books i picked up from the New Delhi Airport's Odyssey bookstore just because i thought i had heard about this book from someone. I later found out, I had not. However, having bought the book i read it on the airplane and instantly got hooked. So much so that i found myself waiting to get back home after office to continue the adventure. The book had some basic grammatical errors ( could be a misprint) and the idea of reading about the author in third person was a bit weird. I fell in love with the book simply because of the powerful and daring mission to educate children of mountainous Pakistan & Afghanistan. The dedication was doubly impressive when Greg ( one of the co-author and the protagonist) had to go through couple of near death experiences, fatwas, kidnapping and numerous encounters with the Taliban. It is a story of extra-ordinary determination and if you have ever felt that close to a cause, you should read it just for that extra propane.

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